Patent attributes
A method of customizing a mobile communication device comprising: receiving, at the mobile communication device, a signal comprising an identification code, comparing the identification code with a plurality of mobile network codes and a plurality of mobile country codes stored in a memory of the mobile communication device, identifying a reference based on the comparing, wherein the reference defines an addressable location providing access to a customization package, and selectively connecting to an open mobile alliance server based on the reference. The method further comprises sending a request to the open mobile alliance server for a customization payload to be sent to the mobile communication device, receiving, at the mobile communication device, the requested customization payload from the open mobile alliance server, and customizing an aspect of the mobile communication device in response to receiving the customization payload.