US Patent 9569432 Evaluating content in a computer networked environment

Systems and methods of evaluating content in a computer networked environment are provided. The data processing system can provide a first link to content for display on a first web page and a second link to the content for display on a second web page. The first and second links have first and second snippets associated with the content, respectively. The system determines at least one of a first number of views and a first number of conversions of the first link and at least one of a second number of views and a second number of conversions of the second link. The system determines a quality metric of the first snippet and a quality metric of the second snippet. The system selects one of the first snippet and the second snippet based on the quality metric of the first snippet and the quality metric of the second snippet.