Patent attributes
It has been discovered that a dynamic mixed media package with a mechanism for dynamic modification/update provides a media experience to users that exceeds the experience offered by individual media files. A dynamic mixed media package accommodates various types of media and allows for additional media and modifications of existing media. Additional media includes media generated by consumers, such as media derived from a seed media. A seed media is marked and assembled with supplemental media into a package. The seed media is marked to allow performance of various operations, such as identification of the seed media during the lifetime of the package and attribution when the seed media is incorporated into consumer generated derivative media.