Patent attributes
Data structures, components, runtime viewers and methods are described for integrating wrapped packages of cards into various social media feeds and for integrating social media feeds into wraps. In some embodiments, a wrap identifier or cover is provided within a social media feed. In response to selection of the wrap identifier a runtime viewer is initiated and a descriptor that defines the selected wrap is obtained. The runtime viewer creates a wrap instance based on the descriptor. The instance may be displayed in-line within the social media feed, in an overlay frame, a new browser tab or using other suitable mechanisms. Preferably, each card in the wrap is rendered at the same portrait aspect ratio. Within each card, the relative positioning of the card content is immutable. In a separate aspect, a wrap package may include a social media card arranged to display a social media feed.