Patent attributes
An advertisement supported entertainment collection, distribution, and library system accessible over a network. The system retains and manages contents, advertisements, user demographics, content viewing, etc. on a central server enabling collection of viewing metrics and audience member demographics. Contents are segmented and characterized by multiple indices. Production contents are generated by combining a series of production segments with advertising segments inserted between segments. Advertising segment placement criteria is compared to content indices and user demographics to determine placement of advertising segments. Metrics, including advertisement placements, content indices, viewing data, library placement, and user demographics are analyzed to optimize advertisement placements.