Patent attributes
The embodiments of the present invention disclose a service processing method and apparatus based on location information. The method comprises: acquiring, by an application server, a positioning signal sent by a positioning terminal; determining, by the application server, location information about the positioning terminal according to the positioning signal; and sending, by the application server, service processing information to an application client and/or a positioning terminal according to a service processing rule and based on the location information about the positioning terminal. The present invention achieves the technical effect of the application server sending adaptive service processing information to the application client and/or the positioning terminal according to different service processing rules, optimizes the existing location-based service technology, and meets the growing demand of people for individual and customized location-based services.