Patent attributes
A mobile content management system includes a plurality of distributed beacon transmitters, each configured to continuously broadcast messages including a URL, the URL having a host domain address and an identifier unique to the respective beacon embedded therein. Client devices proximate to one or more of the beacons, and having appropriate browser applications executed thereon, are able to receive the broadcast messages and subsequently transmit content requests to the host server associated with the URL. The host server is further configured to identify the beacon from the unique identifier, and return an appropriate destination URL to the client device for user selection, at which point the browser may for example be redirected to a content server associated with the destination URL for content presentation. The system may further include a hosted and administrator-facing web portal wherein at least destination URLs associated with the respective beacons may be remotely designated.