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US Patent 9658739 Optimizing presentation of interactive graphical elements based on contextual relevance

Patent 9658739 was granted and assigned to Google on May, 2017 by the United States Patent and Trademark Office.

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Patent
Patent

Patent attributes

Patent Applicant
Google
Google
Current Assignee
Google
Google
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
9658739
Date of Patent
May 23, 2017
Patent Application Number
14060577
Date Filed
October 22, 2013
Patent Citations Received
‌
US Patent 11887156 Dynamically varying remarketing based on evolving user interests
0
Patent Primary Examiner
‌
Hien Duong
Patent abstract

A method includes identifying a plurality of interactive graphical elements that are associated with a user account. Each interactive graphical element identifies a type of an application and provides access to the respective application. A history usage database is accessed for the user account. The history usage database includes access patterns for the plurality of interactive graphical elements at particular calendar times. A weighting value is assigned to one or more of the access patterns of the interactive graphical elements. A request to display the interactive graphical elements for the user account is received and in response, an ordering of the interactive graphical elements is produced. The ordering of the select ones of the interactive graphical elements is influenced, at least in part, based on the weighting value of the one or more access patterns and a current calendar time when the request is received.

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