A radio communication device comprises a processor configured to generate a transmission signal on the basis of data to be transmitted. The processor generates the transmission signal by a transmission scheme selected from a digital transmission scheme and an analog transmission scheme. The digital transmission scheme is a transmission scheme by which a bit stream obtained through binary encoding of the data to be transmitted is converted into the transmission signal. The analog transmission scheme is a transmission scheme by which the data to be transmitted directly is converted into the transmission signal without performing binary encoding of the data to be transmitted.