A wearer of a virtual image display apparatus can adjust the position of the virtual image display apparatus relative to the position of each of the wearer's eyes by using a registration mechanism while checking a marker member that is a positioning member, whereby an optimum adjusted position is readily achieved. Further, registration according to person-to-person differences in the position of each of the eyes can be readily achieved, whereby it is not necessary to increase the light flux width of image light in advance or provide the image light with a margin so that the wearer can recognize an image even when the position of the eye deviates from a normal position to some extent, and the size of the apparatus will not increase.