Patent attributes
Customer interactions with one or more pages associated with an online marketplace may be aggregated into historical navigational patterns, which may be associated with one or more items available for purchase at the online marketplace. Where a series or sequence of customer interactions is subsequently received from a customer, such interactions may also be aggregated into a pattern, which may be compared to one or more of the historical navigational patterns. An item recommendation may be identified for the customer based at least in part on the comparison of the received navigational pattern to one or more of the historical navigational patterns. The item recommendation may include an item previously purchased following one of the historical navigational patterns, or an item related to one or more such items.
