Patent attributes
Various presence detection techniques are disclosed. In some embodiments, a system comprises a signal generator configured to generate a signal that includes a plurality of selected frequencies that are selected from among a set of candidate frequencies, wherein inclusion or exclusion of each candidate frequency in the signal encodes a bit of information and wherein the encoded information comprises a store identifier that identifies a retail store; and a transmitter configured to transmit the signal within the retail store; wherein presence of a device in the retail store is determined in response to reception of the signal at the device and extraction of the store identifier from the received signal by decoding the received signal.