US Patent 9721391 Positioning of projected augmented reality content

A method of displaying augmented reality content on a physical surface is disclosed. A surface complexity measure is determined for the physical surface from a captured image of the physical surface. A content complexity measure is determined for the augmented reality content to be applied to the physical surface. The content complexity measure represents an amount of fine detail in the augmented reality content. The method determines if the amount of fine detail in the augmented reality content is to be modified, based on a function of the surface complexity measure and said content complexity measure. A display attribute of the augmented reality content is adjusted to modify the fine detail in the augmented reality content. The modified augmented reality content is displayed on the physical surface.