A matchbox-type container wherein the sleeve has a proximal end wall with an aperture defined therein, and the bottom has a slot or channel defined lengthwise therein in direct and longitudinally continuous communication with the proximal end wall aperture. The longitudinally continuous aperture and channel permit a user to pass a finger into the aperture and unimpededly lengthwise through the channel to cause the tray to be pushed and extended distally, thereby permitting the tray contents to be exposed through the open distal end of the sleeve.