Patent attributes
Methods, systems, and apparatus for analyzing performance of video content are disclosed herein. In one aspect, performance data indicative of a number of presentations of a video at user devices is received. The performance data specifies a portion of the total duration of the video that was presented prior to presentation being terminated. For each of two or more segments of the total duration, a play-through rate is determined for the segment. The play through rate for each segment is based on a number of the presentations of the video that were not terminated prior to an end of the segment. A play-through graph generated based on the play through rates is provided. A determination is made that user interaction occurred with a particular area of the play-through graph. A portion of the video from a particular segment that corresponds to the particular area is provided.
