Example embodiments relate to recognizing embedded information from images. In this manner, the embodiments disclosed herein enable recognition of a first barcode from a first image and a first machine-readable watermark based on the first barcode. The first barcode may be decoded to obtain a first group identifier. The first machine-readable watermark may also be decoded. A first payload associated with the first machine-readable watermark may be accessed based on the first group identifier and a first reusable watermark identifier of the first machine-readable watermark.