US Patent 9760896 Acquiring customer insight in a retail environment

The present disclosure provides a computer-implemented method of acquiring customer insight information in a retail environment. The method includes receiving a product interaction from a mobile device, the product interaction comprising a product identifier corresponding to a product located in the retail environment. The method also includes determining a customer location within the retail environment based on a planned location of the product. The method also includes performing a business action based, at least in part, on the product interaction. The method also includes storing customer insight information corresponding to the product interaction to a data structure.