Patent attributes
Methods and apparatus to measure exposure to streaming media are disclosed. An example method includes extracting a tag from a first media part, the tag corresponding to a playback position in a second media part, the first and second parts being portions of a first item of media; when playback of the first part is completed, detecting a third media part that is not part of the first item of media; in response to completion of playback of the first part or detecting the third part, storing a first duration of the first part as an offset value; when playback of the third part is completed, detecting the second part; while the second part is being played, looking up the tag when the playback position is traversed, traversal of the playback position being identified based on the offset value; and sending the tag to an entity.
