A pet toy can be used as a fetch toy, chew toy and/or a treat dispenser, and/or also optionally as a dental aid. The toy includes a body having a central toy axis which extends between opposed poles of the body, the body further including at least three circumferentially spaced-apart ribs which extend between the poles to define an outer envelope of the pet toy. The material comprising the body is advantageously an elastomer, including natural or synthetic rubber, or a suitable plastic having elastomeric properties.