Patent attributes
A system and method for map based exploration is described. The system includes a dynamic graphical user interface (GUI) that includes a list of targeted content elements for each different group profile, in which a first dynamic GUI corresponding to a first group profile that is served to a first user is different from a second dynamic GUI corresponding to a second group profile is served to a second user at approximately the same location, when the group profiles are different. A map is displayed on the touch screen display and the map displays a plurality of geofences. A geofence selection received by the touch screen display presents the dynamic graphical user interface that includes the list of targeted content elements for the particular group profile associated with the particular wireless device at the geofence selection.
