Patent attributes
Disclosed are methods and apparatus for selecting items (e.g., Internet memes) to be presented to a user. In one embodiment, a user connected to a network is identified. For each of a plurality of items (e.g., memes), for each of one or more followers of the user, a probability that the corresponding one of the followers of the user will repost the one of the plurality of items is determined. A number of the plurality of items may be selected based, at least in part, on the probability that has been determined, for each of the plurality of items, for each of the one or more followers of the user, that the corresponding one of the followers of the user will repost the one of the plurality of items. The selected number of the plurality of items may then be presented to the user.
