Patent attributes
Exemplary embodiments of the present disclosure relate to a merchandise display system having a modular wall assembly configured to provide electrical power to one or more shelf assemblies. The wall assembly can include a vertically oriented back panel, a cross bar horizontally and detachably mounted to the back panel, a pair of vertical uprights and a top cap. The pair of vertical uprights can be detachably mounted to the cross bar with each of the vertical uprights having an electrically non-conductive portion and an electrically conductive portion. The electrically conductive portion can be electrically isolated from the cross bar by the electrically non-conductive portion. The top cap can be disposed along an upper edge of the back panel and in electrical contact with electrically conductive portion of each of the vertical uprights.
