US Patent 9785632 Beacon-based translation for smart signs

Embodiments are directed towards providing a smart sign that dynamically translates content that is displayed on the sign based on a preferred language of mobile devices that are in close proximity to the sign. The smart sign determines when one or more mobile devices are in proximity to the smart sign. The smart sign communicates with each of these mobile devices to determine a preferred language of a respective user of each mobile device. The smart sign translates and displays the content in each of the preferred languages on the sign. In various embodiments, the smart sign can relocate or resize the translated content so that it can fit on a display screen of the smart sign relative to a location of the mobile devices relative to the smart sign.