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US Patent 9785973 Delivering targeted advertising to mobile devices

Patent 9785973 was granted and assigned to Cellfire on October, 2017 by the United States Patent and Trademark Office.

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Patent abstract

A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.

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