Patent attributes
Systems, methods, and computer program products for interconnecting content requesting clients with a content provider platforms offering content. A client interface may be configured for transaction-oriented message exchange with the content requesting clients. A runtime module may be configured to map content-provider-specific data formats and content-provider-specific message flows to data formats and message flows utilized by the client interface. Content-provider-protocol-specific plug-ins may be provided. Each content-provider-protocol-specific plug-in defines rules for a mapping between the content-provider-specific data formats and the content-provider-specific message flows of at least one of the content provider platforms and the data formats and the message flows utilized by the client interface.