A display device includes circuitry configured to: selectively execute a first control and a second control, the first control performing both a capture process by an image capturing device and an image recognition process which detects specific object from an image captured by the image capturing device, and the second control performing the capture process from among the capture process and the image recognition device, and display a content corresponding to the specific object on the image during an execution of the first control when the specific object is detected from the image in the image recognition process during the execution of the first control.