The present invention provides a toner that exhibits an excellent colorant dispersibility and hence maintains the formation of a high-quality image, that is capable of low-temperature fixing, and that has a satisfactory heat-resistant storability and a satisfactory durability, in which the toner comprising a toner particle that contains a colorant and a binder resin containing a styrene-acrylic resin and a crystalline resin, wherein a compatibility parameter (V) between the styrene-acrylic resin and the crystalline resin satisfies 0.40≦V≦1.10.