US Patent 9838755 System and method for determining TV tune-in attribution
Patent 9838755 was granted and assigned to Alphonso Inc. on December, 2017 by the United States Patent and Trademark Office.
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Patent abstract
Methods and apparatus are provided for determining a lift metric regarding effectiveness of a digital ad campaign for an audio-visual work on subsequent viewership of the audio-visual work. Viewed content from a universe of monitored AV audio-visual devices is collected. Identifiers of audio-visual devices that received an ad impression for the audio-visual work are also collected. The lift metric may be determined from statistical analysis of this data.
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US Patent 09838755 System and method for determining TV tune-in attribution US Patent 9838755 System and method for determining TV tune-in attribution
Infobox
Patent Number
0983875500
Patent Number
983875500
Edits on 23 Mar, 2023
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Infobox
Is a
Patent Applicant
Current Assignee
Patent Jurisdiction
Patent Number
098387550
Date of Patent
December 5, 2017
0Patent Application Number
154789970
Date Filed
April 4, 2017
0Patent Primary Examiner
Edits on 26 Sep, 2022
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Infobox
Is a
Patent Applicant
Current Assignee
Patent Jurisdiction
Patent Number
098387550
Date of Patent
December 5, 2017
0Patent Application Number
154789970
Date Filed
April 4, 2017
0Patent Primary Examiner
Edits on 16 Jan, 2022
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US Patent 09838755 System and method for determining TV tune-in attribution
Infobox
Is a
Patent applicant
Current assignee
Patent jurisdiction
Patent number
09838755
Date of patent
December 5, 2017
Patent application number
15478997
Date Filed
April 4, 2017
Patent primary examiner
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