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US Patent 9842339 Online ad detection and ad campaign analysis

Patent 9842339 was granted and assigned to Accenture on December, 2017 by the United States Patent and Trademark Office.

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Patent abstract

Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.

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