US Patent 9852451 Dynamic generation of content

Techniques for providing user specific content may be provided. In some examples, a method may be provided for receiving a request for content that is configured to be revised with user content associated with a user. In some examples, a user profile that indicates a perceptual orientation of the user is determined based at least in part on user-initiated activity. A data object associated with the user's perceptual orientation may be generated based at least in part on the determined user profile. Further, in some examples, the content may be revised to at least include the data object and provided.