Automatic scrolling of content displayed on a display device in response to gaze detection. Content may be displayed in a window rendered on a display screen. Gaze detection components may be used to detect that a user is gazing at the content and to determine a gaze point. At least one scroll zone relative to the display screen and a scroll action associated with each scroll zone may be determined. In response to determining that the gaze point is within a scroll zone, an associated scroll action may be initiated. The scroll action causes the content to scroll within the window until at least one of: expiration of a defined period, determining that a portion of the content scrolls past a defined position within the window, determining that the gaze point is outside of the scroll zone, and detecting an indicator that the user begins reading the content.