Patent attributes
Event venues include multiple seats for eventgoers, and each seat may be coupled to a seat beacon. The seat beacon may identify the ticket of an eventgoer sitting in them, either by scanning it, interfacing with a user mobile device, or accepting manual input at an interface provided at the seat. A centralized event venue controller may check the ticket identifier against seat identifiers in a ticket purchase information database. If the eventgoer is in the wrong seat, the seat may identify itself locally by lighting a light or remotely by notifying an administrator device. If the eventgoer is in the correct seat, the seat beacon may be used by the eventgoer to order food, drinks, Wi-Fi access, or seat customizations such as a seat heater or a name tag or a cooling cup holder. Such seat customizations can also be provided at the time of ticket purchase.