An information sending method and an information sending apparatus are provided, which relate to the field of wireless communication processing technologies. A method includes receiving target information sent to at least one target receiving device by a sender, and determining, according to state information of a receiver device corresponding to the at least one target receiving device, a forwarding policy of forwarding the target information to the receiver device. A sending policy can be determined according to state information of a receiver device, so that a receiver acquires information as much as it does not change a current state, thereby improving user experience of the receiver.