A portable, personal storage and carrying case for an e-liquid e-cigarette PV which is operable to re-fill the PV with e-liquid if the PV is inserted, fully or in part, into the case, while maintaining the PV whole and intact. The case includes an electrical power source recharging a battery in the PV, a user-replaceable reservoir for the e-liquid, and an electrical or electronic pump delivering a predefined or variable quantity of e-liquid from the cartridge.