Patent attributes
Information may be determined about one or more queues located within an event venue, the information including how many people are in the queue and an average rate at which the queue is moving forward. The queues may each be associated with commercial enterprises such as concession stands. If a particular queue suffers from a low queue population or a low queue movement rate, a queue broadcast may be transmitted using one or more local wireless transmitters which each have a wireless transmission zone that is at least partially within the event venue. The queue broadcast may include queue information and may include an advertisement or perk, such as a discount or special offer for the commercial enterprise associated with the queue, thus incentivizing eventgoers to go to less-crowded or less-popular queues.