Patent attributes
False eyelash apparatus and methods for applying false eyelashes. A false eyelash holder for holding a false eyelash has a support member for supporting the false eyelash and is adjustable to cause inversion of the false eyelash from a convex shape to a substantially concave shape. An inverter-loader device is configured to receive the holder and operable to adjust the holder to cause the false eyelash inversion. An applicator for applying an inverted false eyelash to an eyelid may have a unitary structure or may be a clamp for gripping the inverted false eyelashes. The applicator is operable to carry the inverted false eyelash for allowing the applicator to roll the false eyelash lengthways onto an eyelid and allowing the rolling false eyelash to release from the applicator. The applicator may be disposable.