Patent 9946975 was granted and assigned to AT&T Intellectual Property I on April, 2018 by the United States Patent and Trademark Office.
A method and apparatus for identifying influencers are disclosed. For example, the method obtains a list of customers, and determines a social network for each of the customers. The method selects one or more attributes to be used for predicting a measure of influence for each of the customers, and determines one or more influencers in the social network by using the one or more attributes.