US Patent 9961382 Interaction-based identification of items in content

Features are provided for the identification of objects in content, such as video content, by analyzing data regarding viewer interactions with other content. The interaction data can be analyzed to identify correlations between time periods of the video (or the video in general) and items that are the subject of, or otherwise associated with, other content with which viewers interact. These correlations can be used to provide, to subsequent viewers of the video, information regarding the items shown in the video, recommendations regarding items or content that may be of interest to subsequent viewers of the video, etc.