Patent attributes
Implementations provide an interface for initiating actions related to content the user is viewing on a mobile device. A method includes performing recognition on content captured from a display of a mobile device and identifying a plurality of entities in the content. The method may include issuing a query for each of the plurality of entities, ranking the plurality of entities based on the search results, generating an action card for at least some of the highest ranked entities, and providing the action cards for display on the mobile device. Alternatively or additionally, the method may include determining at least one contact in a contacts data store that corresponds to an entity and generating an action card for the entity, the action card having a first action that uses first information from the contacts data store and a second action that uses second information from the contacts data store.