Patent attributes
A method of mobile content distribution. The method comprises receiving requests to provide mobile content to a mobile communication device by an application executing on a computer system, where each request comprises a user identity, looking up profile information by the application based on the user identity, and evaluating the profile information by the application according to a Boolean rule, where each rule defines a plurality of conditions for satisfying the rule in terms of three or more of gender, location, identity of a mobile application installed on a mobile communication device, age category, and identity of a mobile communication device model. The method further comprises, for a content request that evaluates true in the Boolean rule, scoring the profile information according to a model and sending mobile content to a mobile communication device associated with the profile information whose score exceeds a predefined threshold.
