US Patent PP33631 None

The new and distinct cultivar of Echinacea plant named ‘The Price Is White’, with fragrant inflorescences on strong well-branched stems producing single whorls of broadly-overlapping, long, broad, white, ray florets that maintain their coloration with little change through maturity. The new plant is vigorous and produces a compact habit and flowers from mid-summer to fall frost with large fragrant inflorescences having a single row of large, broad, white, overlapping ray florets. The new plant is attractive and suitable as a potted plant, for the landscape, and for cut flower arrangements.