A bracket is used for mounting onto the standard of a stadium or theater seat. The bracket can be bolted in place at the same time as seat backs are bolted onto the seat standard. The bracket has latches that permit a drink cupholder to be installed by sliding the cupholder along mating guides in one direction. The latches engage complementary latch portions on the drink cupholder to prevent removal of the drink cupholder. The drink cupholder has a wall that mates to the bracket, and includes skirt walls that cover the bolts used for attaching the bracket and the seat backs to the seat standard.