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VenVuu is an advertising and monetization platform by DatChat, a New Jersey-based social media company. It exists as a networking platform in the metaverse and allows advertisers and landowners in the metaverse to connect and conduct business.
VenVuu is intended to be used by metaverse landowners so they can earn revenue from their assets. The platform can also be used by advertisers to run campaigns targeting the land parcels they want to reach across multiple metaverses.It uses VenVuu Dynamic NFTs, which enable landowners to monetize their assets through paid advertisements that advertisers create.Clients of VenVuu can track their advertisement performance and receive real-time data with information such as revenue, clicks, views, cost-per-mile (CPM), and cost-per-action (CPA). Using those metrics, owners of the advertisement can alter it at any time to adjust the size or placement of the ad in order to increase its efficacy. Advertisements can take multiple forms, such as banners, reels, and social media. There is also development of advertisements being a 3D experience in the metaverse.