WPP plc is a London-based company founded in 1971 by Martin Sorrell.
WPP plc is a multinational public relations and marketing company headquartered in London, United Kingdom. Founded by Martin Sorrell in 1971, the company is now led by CEO Mark Read. WPP is a public limited company and is listed on the Nasdaq, London Stock Exchange, and New York Stock Exchange. The company's stock symbols are WPPGY and WPP.
WPP operates in various industries, including public relations, marketing, advertising, and communications systems. The company has a global presence, with locations in Dublin, Saint Helier, and the United States. WPP employs around 130,000 people worldwide.
The company has several subsidiaries, such as Cohn & Wolfe, Ogilvy & Mather, Kantar Group, Young & Rubicam, Burson-Marsteller, Finsbury (public relations), and Landor Associates. WPP's competitors include M&C Saatchi.
WPP maintains a strong online presence, with official accounts on Twitter, LinkedIn, Facebook, Instagram, and YouTube. The company's official website can be found at wpp.com and open.wpp.com.
WPP began life as a maker of wire shopping baskets. Today it is a world leader in communications, experience, commerce and technology.
In 1985 Sir Martin Sorrell took a controlling stake in a small UK manufacturer of wire baskets and teapots called Wire and Plastic Products, as the foundation on which to build an international advertising and marketing services group. The company was renamed simply “WPP”, with Sir Martin as its Chief Executive.
WPP grew rapidly over the following three decades, initially through large acquisitions and subsequently through organic growth alongside smaller-scale M&A.
Today WPP is a world leader in communications, experience, commerce and technology, and home to many of the industry’s most admired and successful agency networks.
WPP was also the first marketing services company to publish a sustainability report (in 2002), and remains a leader in the field as a member of the FTSE4Good Index and the Dow Jones Sustainability Index.