X Games

The X Games are an annual extreme sports event organised, produced and broadcast by ESPN. Coverage is also shown on ESPN's sister network, ABC. The inaugural X Games were held during the summer of 1995 in Providence and Newport, Rhode Island, United States. Participants compete to win bronze, silver, and gold medals, as well as prize money.

The competition often features new tricks such as Tony Hawk's 900 in skateboarding, Shaun White's Double McTwist 1260 in snowboard, Travis Pastrana's Double Backflip in freestyle motocross, Heath Frisby's first snowmobile frontflip, Chuck Carothers's first body varial in Moto X Best Trick, Henrik Harlaut's first nose-butter triple cork in Ski Big Air, Gus Kenworthy's first switch triple rodeo in a ski slopestyle competition and Torstein Horgmo's first landed triple cork in a snowboard competition. Concurrent with competition is the "X Fest" sports and music festival, which offers live music, athlete autograph sessions, and interactive elements.

The X Games gained media exposure due to their big name sponsors, top-tier athletes, and consistent fan attendance. As the Journal of Sport Management (2006) explains, Generation X and Generation Y are the two demographics most highly valued by marketers. This creates a broad approach on marketing towards that certain demographic, which is why the X Games marketing and economic outlook is so "out of the box". According to a 2008 report by ESPN, in 1997, the Winter X Games inaugural year, 38,000 spectators attended the four-day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, a record attendance of 83,500 people attended the Winter X Games East Coast debut. The X Games and Winter X Games continue to grow with the popularity of action sports and the athletes who compete in them.

As part of the X Games, there have been performances by various rock bands over the years, as well as a DJ being on-site at all events. The X Games have made it a point since its founding to stage an eco-friendly event. Such measures include using biodiesel fuel in their vehicles and organizing recycling campaigns.