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Zelta is a developer of collaboration software intended to offer collaborative spaces on live websites. These spaces are intended to allow users to comment, annotate, and collaborate on the web to give marketing and product teams a chance to give feedback on live web apps and hosted content. The company also uses generative artificial intelligence to communicate insights on customer journeys based on qualitative sources of customer feedback—including sales call transcripts, support tickets, or user surveys—in order to help product and marketing teams prioritize a development roadmap.
The company was founded in 2022 by CEO Pierce Healy, CTO Michael Cunningham, and COO Conor McGuinness, and is located in New York City. The company's generative AI helps users answer various questions: why customers are turning to competitors; what issues are costing customers; why funnel prospects are not converting into customers, including some identifiable and potentially resolvable reasons; why customers are not adopting software; and what are the concerns, needs, and potential roadmaps for different customers.