Zen is a personal recommendation service and media platform.
Zen is a media content platform that is owned by Russian telecommunications and media company VK. It is described as a recommendation service that uses technology to create a scrolling feed of information that may interest the user. It is reported that the website has more than 60 million visitors every month and is one of the top ten most popular websites in Russia.
Zen is available for mobile or desktop view and can be downloaded as an app on Android or iOS devices. Users can create an account with an online ID from Zen's former parent company, Yandex, or from its current parent company, VK. Upon signing in, Zen can collect information from the user's search history to create a news and entertainment feed that is specialized to the interests of the users. The feed shows information such as news that is trending in the media, news from the capital, sports, economics, politics, global news, culture, and technology, and more.
Zen also has a feature that only shows trending news articles. Additionally, there is a feature that shows trending videos, which can be up to 15fifteen minutes in length, as well asand shorter videos for faster scrolling on the feed.Usersfeed. Users can also subscribe to specific topics and organizations in which they are interested, so the information will be directed to their feed.
Zen is a personal recommendation service and frommedia Yandexplatform.
Zen also has a feature that only shows trending news articles. ThereAdditionally, there is also a feature that shows trending videos, which can be up to 15 minutes in length, as well as shorter videos for faster scrolling on the feed.Users can also subscribe to specific topics and organizations thatin which they want to learnare more aboutinterested so the information will be indirected to their feed.
Zen is a media content platform that is owned by Russian telecommunications and media company VK. It is described as a recommendation service that uses technology to create a scrolling feed of information that may interest the user. It is reported that the website has more than 60 million visitors every month and is one of the top ten most popular websites in Russia.
September 12, 2022
2017
Zen is a media content platform that is owned by Russian media company VK. It is described as a recommendation service that uses technology to create a scrolling feed of information that may interest the user. It is reported that the website has more than 60 million visitors every month and is one of the top ten most popular websites in Russia.
Zen is available for mobile or desktop view and can be downloaded as an app on Android or iOS devices. Users can create an account with an online ID from Zen's former parent company, Yandex, or from its current parent company, VK. Upon signing in, Zen can collect information from the user's search history to create a news and entertainment feed that is specialized to the interests of the users. The feed shows information such as news that is trending in the media, news from the capital, sports, economics, politics, global news, culture, technology, and more.
Zen also has a feature that shows trending news articles. There is also a feature that shows trending videos, which can be up to 15 minutes in length, as well as shorter videos for faster scrolling on the feed.Users can also subscribe to specific topics and organizations that they want to learn more about so the information will be in their feed.
Zen is a personal recommendation service from Yandex.
Yandex Zen is a personal recommendations service created by Yandex that uses machine learning technology.
Zen creates a feed of content that automatically adjusts to the interests of a user. The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.
Zen has a weekly active user audience of more than 20 million.
Technology
Zen is an example of the implementation of a specialized artificial intelligence technology.
To analyze the interests and preferences of users, Yandex uses information about sites that have been visited, as well as user-specified interests.
The system analyzes the user's favorite sites and other behaviors with the aim of creating a unique model of the user's preferences. With an increasing amount of data about the user, the system can offer the user more relevant and topical content, including content from sources unfamiliar to the user.
Zen adapts to the changing interests of the user. For example, if a user begins to read about architecture, content on this subject will appear in their content feed more often.
Prediction of user interest by using collaborative filtering
The service is available as part of the desktop and mobile versions of Yandex Browser and in Yandex Launcher
.
Zen, Launcher and Browser belong to the “Discovery” technology category (services and apps that use artificial intelligence to adapt to a user).
The technology that underlies Zen was adapted by Yandex and CERN for use in the Large Hadron Collider. It is used to provide in-
depth analysis of the results of physics experiments taking place at the LHC.
Media platform
In 2017, Yandex announced the launch of a platform that allows companies and independent authors to publish media content (articles, photos, videos) directly to Zen.
The platform also allows popular authors to earn money by using micropayment channels and ads. According to Zen Media Director Daniel Trabun, the company plans to pay up to $1 million to the best authors of publications in 2017.
Prior to the launch of the platform, Zen feeds composed only of publications selected from publicly available sources
.
History
In 1997, Yandex began research into natural language processing, machine learning and recommendation systems. In 2009, the proprietary machine learning algorithm MatrixNet was developed by Yandex, becoming one of the key components that Zen functions on.
The first Yandex service to introduce the use of recommendation technology was Yandex.Music, which was launched in September 2014. This technology was then implemented in Yandex.Market and Yandex.Radio.
In June 2015, a beta version of Zen became available. At first, the Zen content feed showed only content from the media,
and the service was only available to the 5% of users of Yandex Browser on Android that had registered a Yandex account. Prior to this, Zen was available in an experimental form on the webpage zen.yandex.ru.
In the following months, other types of content were added to Zen, such as image galleries, articles, blogs, forums, videos from YouTube,
etc.
According to data from April 2017, Zen is available in more than 50 languages in more than 100 countries, including the United States, India and Brazil.
Management
The head of the Zen service is Dmitry Ivanov.
Finances
Zen is one of Yandex's experimental business activities. According to data from 2015,
this segment earned the company almost half a billion rubles in revenue. In Q2 2016, Zen and other experimental services brought in 153 million rubles in revenue to Yandex. Monetization of the service is due to ad blocks built into the news feeds (in Russia, ads are served by Yandex.Direct).
Competitors
After the release of Zen,
several major companies also announced personal recommendation services. In May 2016, Mail.Ru Group presented a similar project called Likemore, which offers users content from VK (VKontakte) social media groups. In August 2016, Google launched a test version of a similar service that recommends news articles.
Apple and Facebook have also launched news services with similar functionality.
Yandex Zen is a personal recommendations service created by Yandex that uses machine learning technology.
Zen creates a feed of content that automatically adjusts to the interests of a user. The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.
Zen has a weekly active user audience of more than 20 million.
Technology
Zen is an example of the implementation of a specialized artificial intelligence technology.
To analyze the interests and preferences of users, Yandex uses information about sites that have been visited, as well as user-specified interests.
The system analyzes the user's favorite sites and other behaviors with the aim of creating a unique model of the user's preferences. With an increasing amount of data about the user, the system can offer the user more relevant and topical content, including content from sources unfamiliar to the user.
Zen adapts to the changing interests of the user. For example, if a user begins to read about architecture, content on this subject will appear in their content feed more often.
Prediction of user interest by using collaborative filtering
The service is available as part of the desktop and mobile versions of Yandex Browser and in Yandex Launcher
.
Zen, Launcher and Browser belong to the “Discovery” technology category (services and apps that use artificial intelligence to adapt to a user).
The technology that underlies Zen was adapted by Yandex and CERN for use in the Large Hadron Collider. It is used to provide in-
depth analysis of the results of physics experiments taking place at the LHC.
Media platform
In 2017, Yandex announced the launch of a platform that allows companies and independent authors to publish media content (articles, photos, videos) directly to Zen.
The platform also allows popular authors to earn money by using micropayment channels and ads. According to Zen Media Director Daniel Trabun, the company plans to pay up to $1 million to the best authors of publications in 2017.
Prior to the launch of the platform, Zen feeds composed only of publications selected from publicly available sources
.
History
In 1997, Yandex began research into natural language processing, machine learning and recommendation systems. In 2009, the proprietary machine learning algorithm MatrixNet was developed by Yandex, becoming one of the key components that Zen functions on.
The first Yandex service to introduce the use of recommendation technology was Yandex.Music, which was launched in September 2014. This technology was then implemented in Yandex.Market and Yandex.Radio.
In June 2015, a beta version of Zen became available. At first, the Zen content feed showed only content from the media,
and the service was only available to the 5% of users of Yandex Browser on Android that had registered a Yandex account. Prior to this, Zen was available in an experimental form on the webpage zen.yandex.ru.
In the following months, other types of content were added to Zen, such as image galleries, articles, blogs, forums, videos from YouTube,
etc.
According to data from April 2017, Zen is available in more than 50 languages in more than 100 countries, including the United States, India and Brazil.
Management
The head of the Zen service is Dmitry Ivanov.
Finances
Zen is one of Yandex's experimental business activities. According to data from 2015,
this segment earned the company almost half a billion rubles in revenue. In Q2 2016, Zen and other experimental services brought in 153 million rubles in revenue to Yandex. Monetization of the service is due to ad blocks built into the news feeds (in Russia, ads are served by Yandex.Direct).
Competitors
After the release of Zen,
several major companies also announced personal recommendation services. In May 2016, Mail.Ru Group presented a similar project called Likemore, which offers users content from VK (VKontakte) social media groups. In August 2016, Google launched a test version of a similar service that recommends news articles.
Apple and Facebook have also launched news services with similar functionality.
Yandex Zen (onal recommendations service created by Yandex that uses machine learning technology.[4][5][
Zen creates a feed of content that automatically adjusts to the interests of a user.[8] The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.[9][10]
Zen has a weekly active user audience of more than 20 million.[11]
Zen is a platform for creating and viewing content. Here bloggers, brands and media publish daily posts, articles, videos, vertical videos and broadcast live. And smart algorithms help them find their audience. Choose your topics, subscribe, be inspired and create yourself. Catch your Zen.
Yandex Zen (onal recommendations service created by Yandex that uses machine learning technology.[4][5][
Zen creates a feed of content that automatically adjusts to the interests of a user.[8] The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.[9][10]
Zen has a weekly active user audience of more than 20 million.[11]
Zen is a personal recommendation service and media platform.