fox international

With the Fox, Matrix, Specialist, Predator and Fox Rage brands covering disciplines such as carp, Match, coarse, traditional predator and modern lure fishing, Fox International is firmly established as one of the leading tackle manufacturers in Europe. The company originates from Essex, UK, where Cliff Fox launched his first ever Fox International angling product – a metal ruler showing size limits of certain species of fish caught in UK matches (when anglers had to fish to a set of size limit rules).

There’s not a day that goes by when tens of thousands of anglers across the globe go fishing armed with a variety of products from the Fox International portfolio. Fox International has a long heritage built on innovative, high quality performance products that have been designed by anglers for anglers and it is this ethos that will see the company continue to supply the products that our customers require and to the exacting standards that they expect of the team here at Fox...

In recent years, along with a move to new HQ in the Brentwood, Essex, the company has continued to grow from strength to strength and now currently sells well in excess of 3,000 products in over 30 countries, including the USA, Japan and Russia. The Fox portfolio of brands has a number of flagship products that help to reinforce a formidable reputation for innovation and quality. In the carp market, items such as Micron bite alarms, Flatliner bedchairs, Edges accessories, Supa Brolly shelters, FX11 reels and Rapide PVA bag systems have all contributed to Fox being widely regarded as ‘the brand’ to own. In addition Matrix also has a number of standout products including Super Box seat boxes, Evolution feeder systems, Quad Rollers and 3D seat box accessories. Furthermore, Fox Rage has fast become a firm favourite with the modern predator angler offering a wide range of top quality products for lure angling. With a host of soft and hard baits, rods, reels, clothing and luggage, Fox Rage is set for continued rapid growth over the coming years.

Fox International has a long heritage built on innovative, high quality performance products that have been designed by anglers for anglers and it is this ethos that will see the company continue to supply the products that our customers require and to the exacting standards that they expect of the team here at Fox...

The company soon outgrew its original rented workshop, forcing Cliff to move to new premises. The company continued to grow in the year proceeding its move to UK headquarters and was forced to open up a huge European distribution plant in Meer, on the Belgium/Dutch border in addition to the Hainault offices.

Fast forward to 2015 and Fox International now employs over 100 people, spread across the UK and Europe, including a dedicated on-the-road sales team, a team of expert marketing and media personnel, a specialist design department including an impressive CAD product development team and a strong team of angling consultants across Europe.

Sales of the product were good and encouraged Cliff to expand into other products from his small rented workshop, which was close to the company’s previous HQ in Hainault, Essex. The first product to bear the ‘Fox’ name came in 1967 was a metal baitdropper.