sator

The Sator platform aligns content ecosystem participants in an open economy that increases value creation and distribution.

Socialize and compete in the content metaverse you design. Hop between realms, play head-to-head trivia, chat with fellow fans, earn SAO, and show off your NFTs.

Netflix, Disney, HBO, Hulu and Amazon Prime are just some of the popular streaming services today. Many people spend serious money every month just to meet all their binge eating needs across multiple platforms. While these streaming services generate huge revenue, you might think that the value of these platforms depends on the show they provide. But there is something far more valuable that these streaming services rely on: you.

Even though it is the most valuable part of the streaming ecosystem, the viewer does not have direct access and does not receive any compensation for the time spent watching the show. Here Sator changes the paradigm.

Sator is a blockchain solution for TV broadcasting. This gives the viewer the opportunity to directly influence and interact with the content, earning rewards for their participation. It also relieves large corporations of static, artificial roles of intermediaries, which instead become unifying forces in the community of content creators and viewers. Here's how it works.

For those unfamiliar with blockchain technology, blockchains are the backbone of cryptocurrencies such as Bitcoin and Ethereum. Blockchains remove individual centralized entities from typical processes such as transaction logging or voting. This decentralization provides a previously unavailable level of democracy in online applications, and also provides a much higher level of security. These perks come at a price: Cryptocurrency is the fuel that pays for these costs by rewarding users for participating in the blockchain network.

SAO is the cryptocurrency that powers the Sator network. At a high level, TV creators and distributors need SAO to activate their product (such as a network series) on the Sator platform and be rewarded by engaging and growing their audience. At the same time, viewers who own SAO are rewarded for interacting with the content of the series. In essence, this democratizes the typical television paradigm in which viewers create the value of the show and only centralized organizations receive the payouts. SAO tokens are distributed among viewers and content creators based on their interaction with the system.

The goal of the Sator Network is to directly increase and maintain the viewership of series by rewarding both viewers and content creators. How is this possible? Through the power of decentralization.

Individuals will need to stake SAO tokens in order to participate in the network. The more tokens a person stakes and the more they interact with content on Sator, the more rewards they will receive. This staking mechanism not only stimulates demand for the token, but also protects the network from malicious attacks, such as running thousands of “fake” accounts to watch and interact with the show at the same time (for example, from the Sybil attack).

Content creators/providers must also stake tokens in order for their content to be available on the Sator platform. The Sator network will prioritize offering series to viewers if the provider blocks more tokens. This incentivizes providers to block enough tokens to gain a wide audience. What's even more interesting is that content providers can initiate certain reward mechanisms for viewers who can give away tokens to their own viewers. This is one of the network's best features - providers must use tokens to activate their content no matter what; it simply allows them to determine how these tokens distribute rewards among viewers and what impact they have as they change hands throughout the network.

For example, a content creator might hide a QR code somewhere in their show. If this QR code is scanned (via the Sator app) at a specific time, it will initiate a smart contract to distribute rewards to that viewer.

In addition to viewers and content creators, the Sator platform is purpose-built to process user transactions through smart contracts that allow for unique use by third parties (such as advertisers or sponsors).

As an example of a network, you might expect:

1. Content providers buy and wager large amounts of tokens to initially activate their content on the Sator network. It will attract more viewers, offering them more rewards and just becoming a high priority show on the network.

2. Viewers love the content, participate, blog and share content hoping to be rewarded while creating buzz around the show.

3. Content creators are rewarded for the engagement that their content receives.

4. Third parties (such as advertisers) see the popularity of the show and offer tokens to the creators so that their product is associated with the show.

5. This cycle then begins anew, effectively acting as a positive feedback loop, aligning all stakeholders to create, consume and monetize content for a healthy and growing ecosystem.