Company attributes
Other attributes
Richard Devos and Jay Van Andel founded the Amway company on November 9, 1959 . Amway is the world’s largest direct selling company* ($8.8B reported sales, 2018). We manufacture and distribute nutrition, beauty, personal care and home products—which are exclusively sold in 100 countries through Amway Independent Business Owners (IBOs).
INVESTING IN PRODUCT INNOVATION
Amway holds more than 800 patents. In the past seven years, we have invested $335M in new manufacturing and R&D facilities across the Americas, adding one million square feet to our plants in Michigan, California and Washington.
For 60 years, we have empowered business owners with an opportunity that can help support their success in every corner of the world.
https://www.amway.com/en_US/about-amway
Amway uses direct sales by multi-level marketing. Amway distributors, referred to as "Independent Entrepreneurs of AMVEY" (NPA), or "independent business owners" (English Independent Business Owners, IBO), can sell products directly to potential customers, and can also sponsor and instruct other people to become NPA. NPA receives income from both a retail mark-up for Amway products, which sells personally and from the bonus for the volume of sales, performed by independently and lower NPA. End buyers can also register as NAP to reduce goods for goods.
In recent years, the company emphasizes the development of sales through the Internet, as well as through branded retail stores. Both distributors and ordinary consumers.
